Staff embrace nationwide campaign

Hundreds of staff across Northern Lincolnshire and Goole NHS Foundation Trust have pledged their support for a national campaign which encourages healthcare professionals to introduce themselves to their patients.

Hello
A total of 846 people, from porters to directors, domestics to consultants, have pledged their support for the #hellomynameis campaign launched by terminally ill cancer patient Dr Kate Granger.

She experienced first-hand what it is like to be a patient. In her online blog she said one of the starkest observations on the quality of her care had been that not every member of staff who approached her introduced themselves.

She is now campaigning for this to change and for healthcare professionals across the country to embrace #hellomynameis

The Trust took up the challenge in December and encouraged staff to sign up to the initiative and strive to always introduce themselves to their patients.

Dr Karen Dunderdale, Trust chief nurse, said: “I care passionately about our staff and the patients that we are here to care for. Together we should all be striving to provide high quality nursing care across our hospitals and are always on the lookout for new and innovative ways of working.

“Saying hello my name is only takes a second of our time and yet it can make the world of difference. It can help install confidence, help build relationships and it can break down barriers.

“I am absolutely delighted that a massive 846 people have taken embraced this challenge and pledged their support for this wonderful national campaign. It is about going back to basics of providing compassionate care, starting off with a smile, and the simple introduction ‘hello my name is’.”

This simple concept also sits nicely with the Trust’s vision and values which state:

Welcoming patients as people – I will smile, make eye contact, listen and make sure I introduce myself by name and role at our first contact and every contact, as needed, thereafter
Displaying exemplary manners at all times – I will be polite, courteous and be attentive to my patients, their carers and my colleagues’ needs at all times. I will be mindful that rudeness and moodiness affects not just me but those around me.

Dr Neil Pease, director of organisational development and workforce, added: “The aim of the #hellomynameis campaign is to embed these vision and value behaviours into our everyday work while answering the national challenge thrown down by Dr Kate Granger.”

If you are a journalist and require further information contact the communications and marketing team on (01724) 387739 or via nlg-tr.comms@nhs.net