Trust joins in nationwide launch of ‘hello my name is…’ campaign

Staff at Grimsby, Scunthorpe and Goole hospitals will join around 400,000 NHS colleagues on Monday in pledging their support for a national campaign which encourages healthcare professionals to introduce themselves to their patients.

The Trust has teamed up with more than 80 NHS organisations to collectively launch the #hellomynameis campaign on Twitter.Hello

On Monday February 2 the Trust will be tweeting from @NHSNLaG photos of some of the staff members who have pledged their support for the campaign using #hellomynameis.

The campaign was created by Dr Kate Granger, a hospital consultant from Yorkshire who has terminal cancer. Kate, 33, became frustrated with the number of staff who failed to introduce themselves to her when she was in hospital. Her campaign started on Twitter has inspired nurses, doctors, therapists, receptionists, porters, domestics and staff in all roles. She has since made it her mission in whatever time she has left to get as many members of NHS staff as possible pledging to introduce themselves to their patients

The campaign is simple – reminding staff to go back to basics and introduce themselves to patients properly. Kate talks about this as “the first rung on the ladder to providing compassionate care” and sees it as the start of making a vital human connection, helping patients to relax, and building trust.

Dr Karen Dunderdale, Trust chief nurse, said: “Saying hello my name is only takes a second of our time and yet it can make the world of difference. It can help install confidence, help build relationships and it can break down barriers.

“I am absolutely delighted that our staff have embraced this campaign which is about going back to basics of providing compassionate care, starting off with a smile, and the simple introduction ‘hello my name is’.”

Dr Kate Granger said: “I think the main messages from the campaign about high quality communication and always treating our patients as people with respect and dignity fit perfectly within the Trust’s core values. I really hope my legacy will be exactly that, putting compassionate practice right at the heart of healthcare delivery every single day.”

You can support Dr Granger’s campaign on Twitter by sending her a message at @GrangerKate, including your name and the phrase #hellomynameis.

If you are a journalist and require further information contact the communications and marketing team on (01724) 387739 or via nlg-tr.comms@nhs.net